If we're thinking about the ideal user journey, we're missing a trick...
This week, Emily Anderson shared her sage advice with me on how we can build better products by paying more attention to risk and what users don't tell us.
In her words:
→ Users will always use things in ways we don’t expect.
→ They cut corners, use workarounds, scan content.
→ They find ways to reach their goal
→ Even if it's not how it was designed
Super insightful conversation that I'll be sharing as part of the Curious Designer, later in October, but for now – here's a taster for what's to come.
Take a look at Emily's Post on the matter: https://lnkd.in/ewb69WZV
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